Concept development for brand awareness

The briefing

For De Stroom, we had the opportunity to work on expanding their existing visual identity, with the main goal of increasing recognizability across their three key content types: podcasts, video content, and branded content.

De Stroom is a dynamic media company where leading talents create innovative and creative content, always putting the creator and the content at the center. De Stroom communicates in a controlled and subtle way and has a cool and open appearance.

The concept

De Stroom can be seen as a stage for talent or a museum for art. They are a platform where leading creators can connect with their audience. With the concept "If you feel the pressure, you must become water," the recognizable icon of De Stroom becomes dynamic, flowing like water to adapt to the different forms of content within the brand identity.

The results

The result is a brand guide with a clear grid and guidelines for corporate communications, along with rules and applications for the dynamic identity that fits the specific content type. This ensures that De Stroom remains consistently recognizable without being overly dominant, continuing to be a space where creators take the stage.